Boston Celtics Unveils New Motto for 2023-24 Season

"Different Here" Sums Up Team's Identity and Aspirations

Celtics Gear Featuring New Mantra Now Available

The Boston Celtics have chosen "Different Here" as their new motto for the 2023-24 season. The message reflects the team's belief in its unique identity and their aspirations to stand out in a competitive league.

Celtics merchandise featuring the new mantra is now available at various retailers, including the official NBA Store. Fans can purchase T-shirts, snapbacks, and other gear emblazoned with the words "Different Here" to show their support for their favorite team.

The Celtics have had a successful season so far, posting an impressive record and securing a playoff berth. They hope to continue their momentum in the postseason and make a deep run in the NBA playoffs.

Stay tuned for updates on the Celtics' playoff journey and their pursuit of their ultimate goal: another NBA championship.