Amazon Kindle Commercial Actress

Amazon's 'It's On Prime' Campaign Debuts at the Oscars

Prime Aims to Showcase the Convenience of Its Loyalty Service

New TV Commercial Highlights Everyday Ease and Entertainment

Amazon has launched a new advertising campaign, titled "It's On Prime," which aims to showcase the convenience and value of its Prime loyalty program. The campaign kicked off with a 60-second TV commercial that aired during last night's Academy Awards.

The commercial, titled "Concrete Jungle," features a range of characters and scenes that highlight the everyday benefits of Prime, from free shipping to unlimited streaming. The ad also includes appearances by celebrities such as Amy Poehler, H.E.R., and Michael B. Jordan.

The "It's On Prime" campaign is designed to build on the success of Amazon's Prime program, which has over 200 million paid members worldwide. Prime offers a range of benefits, including free two-day shipping, access to Prime Video and Prime Music, and exclusive deals on Amazon products.

Conclusion

Amazon's "It's On Prime" campaign is a reminder of the convenience and value that its Prime loyalty program offers. By showcasing the everyday benefits of Prime, Amazon hopes to attract new members and continue to grow its customer base.